Online MBA in Digital Marketing is a 2-year postgraduate course in which students get to learn about a mode of marketing that uses digital technologies such as the internet, social media, mobile phones, desktops, and other digital tools and technology to attract consumers and promote the products. It further expands to non-internet media such as television, calls, SMS, MMS, and many more. This extension makes digital marketing different from other marketing. In this domain, students get to learn about search engine optimization (SEO), search engine marketing (SEM), and many other subjects and their uses in today’s marketing world which helps students complete their life goals.
The Universities that offer Online MBA in Digital Marketing courses have been monitored, and regulated, and all the standards maintained by a government body named “University Grants Commission (UGC)” under the Department of Higher Education, Ministry of Education, Government of India, which is set up in accordance to the UGC Act 1956 having an autonomous institute “The National Assessment and Accreditation Council (NAAC)” established in 1994 which access and accredit these “Higher Education Institute (HEIs)” and, mandate quality and standards.
With developing technology and necessity there is upgradation in the Education system for society’s betterment, mainly after Covid-19, Online Course grabs attention and its demand leads many top universities in India to offer Online MBA in Digital Marketing courses which makes it easy for working professionals and remote students to seek MBA degree with the help of technology and an Internet connection in affordable cost.
History of MBA in Digital Marketing
In 1990, Archie Search Engine was created as an index for FTP sites which led to Digital Marketing. Due to the development of technology and storage companies started online techniques to track consumers more effectively. In the 2000s, with the development of the internet and its use people preferred to search for different products online instead of consulting salesperson, which created a huge problem for the marketing department and encouraged marketers to begin a new way of marketing with digital technology and become evolving marketing climate and still growing day by day. With the development of Social media and technology, consumers are highly dependent on digital electronics in daily life. Digital Marketing was formerly known as Online marketing, Internet marketing, and web marketing but later in 2013, it became a commonly used term.
Skills in Digital Marketing
- Search Engine Optimization :
It is a technique used to promote website and webpage visibility-related content regarding search queries. These techniques help in brand value increment to influence and provide awareness to different consumers with search results.
- Search Engine Marketing :
Advertising tools Pay-Per-Click (PPC) used to display product ad in prominent place in different webpage or in different search results to attract consumers. SEO PPC helps in brand recognition and directly attract specific interest clients.
- Social Media Marketing :
It allows interaction with consumers directly and needs to be monitored and managed regularly. Social Media Marketing uses platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube to promote and advertise the products.
- Content Marketing :
Brand personalized contact and information give consumers basic ideas about its product which can be done by blogs, articles, videos, pages, social updates. It helps in engaging consumers in the products.
Benefits
- Carrier Enhancement :
Digital Marketing courses help students advance in the industry and achieve their career goals by developing the required skills that allow them to take certain roles and opportunities and encourage toward their goals. An MBA in the Digital Marketing domain builds confidence to take on more challenging work and provides the path to communicate, progress, and achieve success.
• Flexibility :
Online MBA in Digital Marketing provides flexibility in learning through the digital platform over the globe with the help of an Internet connection generally for working professionals, remote students, and many more who want to seek a degree in this domain from top Universities in India with better opportunities and high-class facilities in affordable cost.
- Placement and Promotion :
MBA in Digital Marketing helps in getting placement in a top Industry or getting a dream job opportunity with an average salary of about 8LPA in India, while it also helps in getting a promotion in your current job role within the company or getting a new working position, resulting in salary increment.
- Analytical Skill :
Develop tools and techniques required for market analysis that help in promoting the product that allows it to grow and enhance in the market.
- Managerial Skill :
MBA in Digital Marketing courses include such as Strategic planning, decision-making, problem-solving, communication, delegation, and time management which allows one to work effectively in an organization.
- Frameworks :
It is a set of different digital tools, concepts, and techniques designed to get progress in marketing which helps to analyze complex business methodology based on specific data, explore different options, and different situations, and take different actions which is driven by managing data skills developed during the course.
- Network and Connections :
During the Online MBA in Digital Marketing course, students get the opportunity to learn from industry experts through virtual sessions, and also get training and internships in top companies which helps students to enhance and make connections which may further help in future opportunities or get advantages and guidance when they required
- Problem Solving :
An online MBA in Digital Marketing provides a way to understand and resolve complex business problems by analyzing the information and data in an organization.
- Outside India :
MBA in Digital Marketing offers top paying Jobs not only in India but also abroad, quality is preferred all over the world. Every Business requires people to have quality so International Companies acquire these students with a handsome package of salary.
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Top Colleges of Online MBA in Digital Marketing
There are different types of modes for pursuing the degree of Online MBA in Digital Marketing, with their benefits and functions, Top Colleges offering these programs are:
2. Lovely Professional University, Punjab
3. Manipal University Jaipur, Rajasthan
4. Uttaranchal University, Uttarakhand
Cost of Online MBA in Digital Marketing in India:
Pursuing an Online MBA in Digital Marketing in India course fee is in the range of 20,000 INR to 2,50,000 INR according to the enrolled University.
Syllabus
Semester-I | Semester-II |
· Financial Accounting · Quantitative Techniques · Fundamentals of Digital Marketing · Managerial Economics · Operations Management · Business Communication | · Brand Management · Integrated Marketing · Organizational Behaviour · Sales Management · Search Engine Marketing · Professional Management |
Semester-III | Semester-IV |
· Search Engine Optimization · Growth Marketing · Marketing Management · Professional Ethics · Strategy Management · Elective-I | · Web and Social Media Analytics · Research Methods · Business Analytics · Human Resource Management · Digital Entrepreneurship · Elective-II · Project Work |
Elective subjects are classified according to specialization choice.
Open electives are chosen by students according to personal interests.
Electives | · Management Information System · Legal Aspects of Business · Fundamentals of Digital Marketing · Digital Business Design · Digital Technologies and Analytics · Digital Strategies of Business · Marketing Research · Digital Product Marketing |
Eligibility
- In India, there are different methods, and entrance exams for admission in different Universities and Institutions but to pursue an Online MBA in Digital Marketing, the student must have the minimum qualification of a 3-year Bachelor’s degree or in the final year of a bachelor’s course.
- Students must have 50% aggregate marks or above in the general category while 45% aggregate marks or above in the reserved category to pursue an Online MBA in Business Intelligence and Analytics.
- Criteria may vary according to the choice of institute and University.
- Students require the following essential documents:
1. Aadhar Card
2. 10th Marksheet
3. 12th or Equivalent Marksheet
3. Graduation Marksheet(if you have one)
4. University/Institute Transfer Certificate
5. Migration Certificate
6. Caste Certificate(If required)
7. Any other degree Certificate(If you have one)
Admission Process of Online MBA in Digital Marketing in India
Easy and flexible process, students do not need to present at any Institute or University, they just have to go to the University website, fill out the application form on the portal, select Online MBA in Digital Marketing, and upload all the necessary documents along with it.
Books for Online MBA in Digital Marketing in India
- Digital Marketing for Dummies by Ryan Deiss and Russ Henneberry
- Digital Marketing: Strategy, Implementation, and Practice by Dave Chaffey and Fiona Ellis-Chadwick
- SEO 2022: Learn Search Engine Optimization with Smart Internet Marketing Strategies by Adam Clarke
- Social Media Marketing Workbook by Jason McDonald
- Epic Content Marketing by Joe Pulizzi
- Influence: The Psychology of Persuasion by Robert Cialdini
- Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools, and Measurement by Daniel Rowels
- Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success by Chad S. White
- Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success by Sean Ellis and Morgan Brown
- Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery
Scope of Online MBA in Digital Marketing in India
- Affiliated Marketing :
It is a performance-based business in which a business pays one or more affiliates for each visitor or customer generated by the affiliate’s marketing efforts. It is a way for individuals or companies (affiliates) to earn commissions by referring other companies and encouraging each other products or services.
- Display Advertising :
Display advertising refers to the use of visual advertising on websites, apps, digital channels, or social media to promote products, services, and products with a complete guide. These visual ads can come in a variety of forms, including images, video, interactive media marketing, and more. Unlike search ads, where ads are served based on specific search queries, display ads show ads on websites that are part of a larger ad network.
- Search Engine Optimization :
It’s a process to optimize your website and content to rank high in organic, non-paid search engines results. When a user enters a query into a search engine like Google, the search engine uses complex algorithms to determine which websites to show in order. SEO encompasses a variety of techniques and strategies aimed at increasing visibility and improving your website’s ranking on these search engine results pages.
- Email Marketing :
Email marketing is a fundamentals digital marketing strategies that involves sending targeted media email to a group of recipients with the goal of establishing a relationship with products, services, or customers is one of the most effective and direct strategies adopted by companies is one of the ways they communicate with people.
- Social Media Marketing :
It is a Marketing types with use of social media platforms to engage with your audience to build your brand, increase sales and increase website traffic. This includes creating and sharing content on social media networks, engaging with fans, running ads, and analysing results to refine your strategy.
Salary after MBA in Digital Marketing in India
An MBA in Digital Marketing opens opportunities in various sectors and organizations in different professions. The average salary after an MBA in Digital Marketing in India is around INR 26LPA which varies according to job role and working position.
Other Specialization of Online MBA
Integrated Marketing | Healthcare Management | FinTech |
Advertising and Branding | ||
E-Commerce | Entrepreneurship | |
Information Technology Management | Banking | Leadership |
Information System Management | International Business | Equity Research |
Data Science | International Finance | Business Intelligence |
Project Management | Logistics | |
Supply Chain Management | Digital Finance |
Other Mode of MBA in Digital Marketing in India
MBA in Digital Marketing is categorized depending upon the mode of education, there are several other modes except Online MBA which include:
Regular Courses:
Regular MBA in Digital Marketing Courses are offered by a wide variety of Universities and Institutions that offer regular 2-year post-graduate courses, divided into four to six semesters in MBA, they provide placement in top companies across the world having an average cost of pursuing a regular MBA in Digital Marketing in India is INR 5LPA, It varies depending upon University and Institute. Pursuing a full-time MBA in Digital Marketing in India is between 2,00,000 INR to 25,00,000 INR depending upon the Institute or University.
- Distance Courses:
By visualizing market demand many University provides distance courses in MBA in Digital Marketing in India which is designed to provide ease to working professionals to seek an MBA in Digital Marketing degree along with Jobs to grow in their career and achieve life goals having pursuing cost is around INR 2LPA in India. Fees for pursuing a part-time MBA in Digital Marketing in India are in the range of 40,000 INR to 1,50,000 INR depending upon the Institution’s choice.
1 Year Courses:
It is gaining popularity in recent times, mainly by working professional who needs a master’s degree in Digital Marketing for career development and promotion. So they can seek an MBA in Digital Marketing degree while working and advancing in their life and salary in a one-year program.
Colleges for Digital Marketing in India
- Indian Institute of Management (IIMs):-
Indian Institute of Management (IIMs) is India’s top Management Business School in India that offers an MBA in Digital Marketing course which is established by the government, based on the recommendation of the Planning Commission of India, It offers 2-year MBA program in Digital Marketing has fees is about 21 lakhs to 27 lakhs for the 2-year post-graduate program depending upon Institute and specialization.
| University | Established | Tution Fees+Hostel Charges |
| IIM Calcutta | 1961 | INR 27L |
| IIM Ahmedabad | 1961 | INR 19L |
| IIM Bangalore | 1973 | INR 25L |
| IIM Lucknow | 1984 | INR 21L |
| IIM Indore | 1996 | INR 22L |
| IIM Kozhikode | 1996 | INR 21L |
| IIM Shillong | 2007 | INR 13L |
| IIM Raipur | 2010 | INR 16L |
| IIM Ranchi | 2010 | INR 18L |
| IIM Rohtak | 2010 | INR 20L |
| IIM Kashipur | 2011 | INR 19L |
| IIM Tiruchirappalli | 2011 | INR 20L |
| IIM Udaipur | 2011 | INR 21L |
| IIM Amritsar | 2015 | INR 18L |
| IIM Bodh Gaya | 2015 | INR 17L |
| IIM Nagpur | 2015 | INR 18L |
| IIM Sambalpur | 2015 | INR 18L |
| IIM Sirmaur | 2015 | INR 16L |
| IIM Vishakhapatnam | 2015 | INR 18L |
| IIM Jammu | 2016 | INR 18L |
| IIM Mumbai | 2023 | INR 21L |
There are several other Central and state government-owned Universities, IITs, and NITs which provide degrees in MBA in Digital Marketing by entrance exams. There are also several other Universities providing MBA in Digital Marketing courses in India, and all these universities are UGC recognized as having good NAAC ratings with good facilities, professors, teaching tools, and technology. Above these are categorized based on Authorization while,
Private University:-
There are several privately UGC recognized Universities with better infrastructure, tools, facilities, and professional professors, that provide MBA in Digital Marketing Courses in India which include top Universities such as:
| University | NIRF | Location |
| Symbiosis Institute of Business Management | 17 | Maharashtra |
| SVKM’s Narsee Monjee Institute of Management Studies | 21 | Maharashtra |
| Amity University | 28 | Uttar Pradesh |
| Amrita Vishwa Vidyapeetham | 30 | Tamil Nadu |
| Lovely Professional University | 32 | Punjab |
| Chandigarh University | 36 | Punjab |
| Anna University | 49 | Tamil Nadu |
| Graphic Era University | 65 | Uttarakhand |
| Manipal University Jaipur | 79 | Rajasthan |
| Jain University | 85 | Karnataka |
| Uttaranchal University | NA | Uttarakhand |
Popular Exams for Admission in Top Universities in India
- CAT (Common Admission Test)
It is a very famous MBA in Digital Marketing entrance exam in India conducted by the Indian Institutes of Management, which notification comes in the month of July-August for admission to top universities based on the result of this examination.
- GMAT (Graduate Management Admission Test)
Graduate Management Admission Council conducts the Graduate Management Admission Test for admission to an MBA in Digital Marketing for national and foreign institutes where Candidates can appear 5 times a year for this test.
- XAT (Xavier Aptitude Test)
Xavier School of Management, Jamshedpur conducts the XAT exam in month of January for admission an MBA in Digital Marketing, which is accepted in many management universities and institutes.
- MAT (Management Aptitude Test)
All India Management Association conducts the popular national-level entrance exam MAT for admission to an MBA in Digital Marketing in different Management institutions and Universities across India which is conducted 4 times a year, i.e. February, May, September, and December.
- CMAT (Common Management Admission Test)
National Testing Agency conducts a popular national entrance test CMAT for admission to top Universities in the month of April for pursuing an MBA in Digital Marketing.
Other Specialization of Online MBA
Conclusion
MBA in digital marketing is a 2-year post-graduate course in which students get to learn about online-based marketing statistics which provides a wide variety of career opportunities. Marketing is becoming an easier and more profitable industry with the development of technology, this article helps to inform students about courses and the benefits included in them. Digital technology such as desktops, mobile phones, and other electronic devices plays a crucial role in marketing and its management while the introduction of UPI and digitalization in India provides a huge advantage to this industry and has better present as well as future scope. It gives financial growth and skill benefits to working professionals.
In this job role, an individual or team of professional experts visualize various dynamic data and make a planned approach to help clients draw traffic to their digital platform which leads to business growth and development through ultimate guide through marketing campaigns.