MBA in Marketing in India is a 2-year Post-graduate program equips students with modern day tools and technology in making marketing strategy, manage customer behavior, Product enhancement, and Market analysis. In our Country Bharat (or India) has many Private University, State University as well as Central University offering Marketing as specialization in Master of Business Administration program for students with better facilities and well organized curriculum designed by keeping in mind today’s world requirement and needs, which helps to grow in career and advancing in life to achieve all goals.
These Universities offer MBA in Marketing course which has been monitored, regulated, and all the standards maintained by a government body named University Grants Commission (UGC) under department of Higher Education, Ministry of Education, Government of India, which is set up in accordance to the UGC Act 1956 having an autonomous institute The National Assessment and Accreditation Council (NAAC) established in 1994 which access and accredit these Higher Education Institute (HEIs) and, mandate quality and standards.
History of MBA in Marketing
The word Marketing comes from Latin word mercatus which means marketplace or merchant. In late nineteenth century term marketing is used as economical activities which includes buy or sale. In early twentieth century the word becomes academic subject. Marketing as Course is introduced in 1902 by the University of Michigan and later other Universities. In 1914, the Harvard Business School renamed “Economic Resources of the United States” subject as Marketing. Afterward, MBA in Marketing becomes one of the major specialization all over the world.
Top Colleges for Marketing in India
Indian Institute of Management (IIMs):-
Indian Institute of Management (IIMs) are India’s top Management Business School in India that offers an MBA in Marketing course which is established by the government, based on the recommendation of the Planning Commission of India, It offers 2-year MBA program in Marketing has fees is about 21 to 27 Lakhs for 2-year post-graduate program depending upon Institute and specialization.
University | Established | Tution Fees+Hostel Charges |
IIM Calcutta | 1961 | INR 27L |
IIM Ahmedabad | 1961 | INR 19L |
IIM Bangalore | 1973 | INR 25L |
IIM Lucknow | 1984 | INR 21L |
IIM Indore | 1996 | INR 22L |
IIM Kozhikode | 1996 | INR 21L |
IIM Shillong | 2007 | INR 13L |
IIM Raipur | 2010 | INR 16L |
IIM Ranchi | 2010 | INR 18L |
IIM Rohtak | 2010 | INR 20L |
IIM Kashipur | 2011 | INR 19L |
IIM Tiruchirappalli | 2011 | INR 20L |
IIM Udaipur | 2011 | INR 21L |
IIM Amritsar | 2015 | INR 18L |
IIM Bodh Gaya | 2015 | INR 17L |
IIM Nagpur | 2015 | INR 18L |
IIM Sambalpur | 2015 | INR 18L |
IIM Sirmaur | 2015 | INR 16L |
IIM Vishakhapatnam | 2015 | INR 18L |
IIM Jammu | 2016 | INR 18L |
IIM Mumbai | 2023 | INR 21L |
There are several other Central and state government-owned Universities, IITs, and NITs which provide degrees in MBA in Marketing by entrance exams.
Private University:-
There are several privately UGC recognized Universities with better infrastructure, tools, facilities, and professional professors, that provide MBA in Marketing Courses in India which include top University such as:
University | NIRF | Location |
Symbiosis Institute of Business Management | 17 | Maharashtra |
SVKM’s Narsee Monjee Institute of Management Studies | 21 | Maharashtra |
28 | Uttar Pradesh | |
Amrita Vishwa Vidyapeetham | 30 | Tamil Nadu |
Lovely Professional University | 32 | Punjab |
Chandigarh University | 36 | Punjab |
Anna University | 49 | Tamil Nadu |
Graphic Era University | 65 | Uttarakhand |
Manipal University Jaipur | 79 | Rajasthan |
Jain University | 85 | Karnataka |
Uttaranchal University | NA | Uttarakhand |
There are also several other Universities providing MBA in Finance courses in India, and all these universities are UGC recognized as having good NAAC ratings with good facilities, professors, teaching tools and technology.
Types of mode for pursue MBA in Finance in India
MBA in Marketing is also categorized depending upon the mode of education, which includes:
Regular Mode:
Regular MBA in Marketing Courses are offered by a wide variety of Universities and Institutions that offer regular 2-year post-graduate courses, divided into four to six semesters in MBA, they provide placement in top companies across the world having an average cost of pursuing a regular MBA in Marketing in India is INR 5LPA, It varies depending upon University and Institute.
Distance Mode:
Regular MBA in Marketing Courses are offered by a wide variety of Universities and Institutions that offer regular 2-year post-graduate courses, divided into four to six semesters in MBA, they provide placement in top companies across the world having an average cost of pursuing a regular MBA in Marketing in India is INR 5LPA, It varies depending upon University and Institute.
Online Mode:
With developing technology and necessity there is an upgradation in the Education system for society’s betterment, mainly after Covid-19, Online Course grabs attention and its demand leads many top universities in India to provide Online MBA in Marketing courses which makes ease for working professionals and remote students to seek MBA degree with the help of technology and an Internet connection in affordable cost having average cost is about 75,000 in India. Online University offering MBA in Marketing in India are:
University | Online Mode | Fees |
Lovely Professional University, Punjab | LPUOnline | 1,60,000 |
Manipal University Jaipur, Rajasthan | OnlineMANIPAL | INR 1,75,000 |
Jain University, Karnataka | JAINOnline | INR 1,50,000 |
Uttaranchal University, Uttarakhand | OnlineUU | INR 80,000 |
LPU Online: Lovely Professional University situated in Punjab, provides online courses in MBA in Marketing in India with the help of its Online platform LPUOnline, which allows students to learn through online mode.
JAIN Online: Jain University situated in Karnataka, provides online courses in MBA in Marketing in India with the help of its Online platform named JAINOnline, which allows students to learn through online mode.
Online Manipal: Manipal University Jaipur and Sikkim Manipal University provide online courses in MBA in Marketing in India with the help of its Online platform named onlineMANIPAL, which allows students to learn through online mode.
Online UU: Uttaranchal University, Uttarakhand provides an online course in MBA in Marketing in India with the help of its Online platform named OnlineUU, which allows students to learn through online mode.
MBA in Marketing Fees
1. Marketing course Fees depend upon the choice of University and Learning Medium.
2. Pursuing a full-time MBA in Marketing in India is between 2,00,000 INR to 25,00,000 INR depending upon the Institute or University.
3. Fees for pursuing a part-time MBA in Marketing in India are in the range of 40,000 INR to 1,50,000 INR depending upon the Institution’s choice.
4. While pursuing an Online distance learning MBA in Marketing in India course fee is in the range of 30,000 INR to 2,50,000 INR according to the enrolled University.
Admission Criteria
In India, there are different methods and entrance exams of admission in the different Universities and Institutions, but the basic eligibility is Student must have a minimum of three years of Bachelor’s degree from any UGC recognized University with a minimum of 50% marks (45% for SC/ST/OBC/PH/Others) for pursuing MBA in Finance in India based on entrance exam and interviews or can take direct admission also.
Admission Process in MBA Finance
In India, there are different methods and entrance exams of admission in the different Universities and Institutions, but the basic eligibility is Student must have a minimum of three years of Bachelor’s degree from any UGC recognized University with a minimum of 50% marks (45% for SC/ST/OBC/PH/Others) for pursuing MBA in Marketing in India based on entrance exam and interviews or can take direct admission also.
Popular Exams for admission in Top Universities in India
CAT (Common Admission Test)
It is a very famous MBA in Marketing entrance exam in India conducted by the Indian Institutes of Management, which notification comes in the month of July-August for admission in top universities based on the result of this examination.
GMAT (Graduate Management Admission Test)
Graduate Management Admission Council conduct the Graduate Management Admission Test for admission to MBA in Marketing for national and foreign institutes where candidates can appear 5 times a year for this test.
XAT (Xavier Aptitude Test)
Xavier School of Management, Jamshedpur conducts the XAT exam in January for admission to an MBA in Marketing, which is accepted in many management universities and institutes.
MAT (Management Aptitude Test)
All India Management Association conduct popular national level entrance exam MAT for admission in MBA in Marketing in different Management Institute and Universities across India which is conducted 4 times in a year, i.e. February, May, September and December.
CMAT (Common Management Admission Test)
National Testing Agency conduct a popular national entrance test CMAT for admission to top Universities in April for pursuing an MBA in Marketing.
Admission Process of MBA In Marketing
There are two modes to take admission for pursuing an Online MBA in Marketing, which includes
Offline mode:
Students who want to seek a degree of MBA in Marketing have to go to the University and enrol with all the required documents which include a graduation Marksheet, Intermediate degree certificate, transfer certificate, migration certificate, aadhar card, and other necessary documents.
Online mode
Easy and flexible process, students do not need to present at any Institute or University, they just have to go to the University website, fill out the application form present on the portal, select MBA in Marketing and upload all the necessary documents along with it
Syllabus of MBA in Finance
Semester-I | Semester-II |
Financial Accounting Business Communication Marketing Management Managerial Economics Corporate Marketing Operations Management Professional Management | Business Analytics Business Laws Human Resource Management Macroeconomics Entrepreneurship Elective-I Elective-II |
Semester-III | Semester-IV |
Conflict Resolution and Management Strategy Management International Management Elective-III Elective-IV Open Elective-I Seminar or Summer Training | Professional Ethics Brand Management Management in Action Social Economics and Ethical Issues Elective-V Elective-VI Open Elective-II Project Work |
Elective subjects are classified according to specialization choice.
Open electives are chosen by students according to personal interests.
Electives | · Management Information System · Legal Aspects of Business · Sales Distribution and Supply Chain Management · Consumer Behaviour · Retail Marketing · Marketing Research · International Marketing · E-Marking · Advertising Management and Sales Promotion · Services Marketing and Customer Relationship Management |
Books for MBA in Marketing in India
1. Principles of Marketing by Philip Kotler and Gray Armstrong
2. Influence: The Psychology of Persuasion by Robert B. Cialdini
3. Positioning: The Battle for Your Mind by Al Ries and Jack Trout
4. Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger
5. The Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
6. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
7. Digital Marketing for Dummies by Ryan Deiss and Russ Henneberry
8. Contemporary Advertising by William F. Arens, Michael F. Weigold and Christian Arens
9. Building Strong Brands by David A. Aaker
10. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
Why choose MBA in Marketing in India?
Primary Skill: The marketing course develops basic skills, discipline, workplace knowledge and ethics during the program which not only helps in career but in personal life too.
Analytical Skill: Different tools and techniques are required for market analysis and market knowledge which allows growth and enhancement in the market which is fulfilled during the MBA in marketing course.
Communication Skill: The way of Communication is very important in life which helps to boost a person’s confidence and allows them to explain, present or resolve issues with better understanding which develops during the marketing course.
Managerial Skill: MBA in marketing course includes such as Business planning, decision-making, problem-solving, communication, delegation and time management which allows working effectively in an organisation.
Scope of MBA in Marketing in India
• Market Analyst: Every organization require an analyst who can help to improve the profit of the organization by analysing market demand and various data to increase production more and more, MBA in Marketing helps to acquire these skills.
• Sales and Marketing: Marketing’s basic motive is to reach our product to more and more new and existing consumers which needs business sales and marketing skills to grow demand which is enabled by a marketing course.
• Marketing Manager: Being a manager is a leadership quality with responsibility in the development of an organisation and its human resources these skills and qualities is developed by an MBA in a marketing course.
Salary of MBA in Marketing in India
MBA in Marketing opens opportunities in various sector and organization in different professions. The average salary after an MBA in Marketing in India is around INR 15LPA which varies according to job role and working position.
Other Specialization of MBA
Integrated Marketing | Healthcare Management | FinTech |
Business Analytics | Advertising and Branding | |
Data Science | Entrepreneurship | |
Information Technology Management | Banking | Leadership |
Information System Management | International Business | Equity Research |
Digital Marketing | International Finance | Business Intelligence |
E-Commerce | Project Management | Logistics |
Operation Management | Supply Chain Management | Digital Finance |
Conclusion
MBA in Marketing course provides wide variety of career opportunity, and deep subject knowledge which helps for working in both public as well as private sector. This article helps to acknowledge students about MBA in Marketing course, and University, and their benefits of it in different sector and organization. MBA in Marketing Program has better present and future scope all over the world within top organization and helps in financial growth, skills, and many more.