MBA in Marketing in India

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MBA in Marketing in India is a 2-year Post-graduate program equips students with modern day tools and technology in making marketing strategy, manage customer behavior, Product enhancement, and Market analysis. In our Country Bharat (or India) has many Private University, State University as well as Central University offering Marketing as specialization in Master of Business Administration program for students with better facilities and well organized curriculum designed by keeping in mind today’s world requirement and needs, which helps to grow in career and advancing in life to achieve all goals.

These Universities offer MBA in Marketing course which has been monitored, regulated, and all the standards maintained by a government body named University Grants Commission (UGC) under department of Higher Education, Ministry of Education, Government of India, which is set up in accordance to the UGC Act 1956 having an autonomous institute The National Assessment and Accreditation Council (NAAC) established in 1994 which access and accredit these Higher Education Institute (HEIs) and, mandate quality and standards.

History of MBA in Marketing

The word Marketing comes from Latin word mercatus which means marketplace or merchant. In late nineteenth century term marketing is used as economical activities which includes buy or sale. In early twentieth century the word becomes academic subject. Marketing as Course is introduced in 1902 by the University of Michigan and later other Universities. In 1914, the Harvard Business School renamed “Economic Resources of the United States” subject as Marketing. Afterward, MBA in Marketing becomes one of the major specialization all over the world.

Top Colleges for Marketing in India

Indian Institute of Management (IIMs):-

Indian Institute of Management (IIMs) are India’s top Management Business School in India that offers an MBA in Marketing course which is established by the government, based on the recommendation of the Planning Commission of India, It offers 2-year MBA program in Marketing has fees is about 21 to 27 Lakhs for 2-year post-graduate program depending upon Institute and specialization.

University

Established

Tution Fees+Hostel Charges

IIM Calcutta

1961

INR 27L

IIM Ahmedabad

1961

INR 19L

IIM Bangalore

1973

INR 25L

IIM Lucknow

1984

INR 21L

IIM Indore

1996

INR 22L

IIM Kozhikode

1996

INR 21L

IIM Shillong

2007

INR 13L

IIM Raipur

2010

INR 16L

IIM Ranchi

2010

INR 18L

IIM Rohtak

2010

INR 20L

IIM Kashipur

2011

INR 19L

IIM Tiruchirappalli

2011

INR 20L

IIM Udaipur

2011

INR 21L

IIM Amritsar

2015

INR 18L

IIM Bodh Gaya

2015

INR 17L

IIM Nagpur

2015

INR 18L

IIM Sambalpur

2015

INR 18L

IIM Sirmaur

2015

INR 16L

IIM Vishakhapatnam

2015

INR 18L

IIM Jammu

2016

INR 18L

IIM Mumbai

2023

INR 21L

There are several other Central and state government-owned Universities, IITs, and NITs which provide degrees in MBA in Marketing by entrance exams.

Private University:-

There are several privately UGC recognized Universities with better infrastructure, tools, facilities, and professional professors, that provide MBA in Marketing Courses in India which include top University such as:

University

NIRF

Location

Symbiosis Institute of Business Management

17

Maharashtra

SVKM’s Narsee Monjee Institute of Management Studies

21

Maharashtra

Amity University

28

Uttar Pradesh

Amrita Vishwa Vidyapeetham

30

Tamil Nadu

Lovely Professional University

32

Punjab

Chandigarh University

36

Punjab

Anna University

49

Tamil Nadu

Graphic Era University

65

Uttarakhand

Manipal University Jaipur

79

Rajasthan

Jain University

85

Karnataka

Uttaranchal University

NA

Uttarakhand

There are also several other Universities providing MBA in Finance courses in India, and all these universities are UGC recognized as having good NAAC ratings with good facilities, professors, teaching tools and technology.

Types of mode for pursue MBA in Finance in India

MBA in Marketing is also categorized depending upon the mode of education, which includes:

Regular Mode:

Regular MBA in Marketing Courses are offered by a wide variety of Universities and Institutions that offer regular 2-year post-graduate courses, divided into four to six semesters in MBA, they provide placement in top companies across the world having an average cost of pursuing a regular MBA in Marketing in India is INR 5LPA, It varies depending upon University and Institute.

Distance Mode:

Regular MBA in Marketing Courses are offered by a wide variety of Universities and Institutions that offer regular 2-year post-graduate courses, divided into four to six semesters in MBA, they provide placement in top companies across the world having an average cost of pursuing a regular MBA in Marketing in India is INR 5LPA, It varies depending upon University and Institute.

Online Mode:

With developing technology and necessity there is an upgradation in the Education system for society’s betterment, mainly after Covid-19, Online Course grabs attention and its demand leads many top universities in India to provide Online MBA in Marketing courses which makes ease for working professionals and remote students to seek MBA degree with the help of technology and an Internet connection in affordable cost having average cost is about 75,000 in India. Online University offering MBA in Marketing in India are:

University

Online Mode

Fees

Lovely Professional University, Punjab

LPUOnline

1,60,000

Manipal University Jaipur, Rajasthan

OnlineMANIPAL

INR 1,75,000

Jain University, Karnataka

JAINOnline

INR 1,50,000

Uttaranchal University, Uttarakhand

OnlineUU

INR 80,000

LPU Online: Lovely Professional University situated in Punjab, provides online courses in MBA in Marketing in India with the help of its Online platform LPUOnline, which allows students to learn through online mode.

JAIN Online: Jain University situated in Karnataka, provides online courses in MBA in Marketing in India with the help of its Online platform named JAINOnline, which allows students to learn through online mode.

Online Manipal: Manipal University Jaipur and Sikkim Manipal University provide online courses in MBA in Marketing in India with the help of its Online platform named onlineMANIPAL, which allows students to learn through online mode.

Online UU: Uttaranchal University, Uttarakhand provides an online course in MBA in Marketing in India with the help of its Online platform named OnlineUU, which allows students to learn through online mode.

MBA in Marketing Fees

1. Marketing course Fees depend upon the choice of University and Learning Medium.

2. Pursuing a full-time MBA in Marketing in India is between 2,00,000 INR to 25,00,000 INR depending upon the Institute or University.

3. Fees for pursuing a part-time MBA in Marketing in India are in the range of 40,000 INR to 1,50,000 INR depending upon the Institution’s choice.

4. While pursuing an Online distance learning MBA in Marketing in India course fee is in the range of 30,000 INR to 2,50,000 INR according to the enrolled University.

Admission Criteria

  • In India, there are different methods and entrance exams of admission in the different Universities and Institutions, but the basic eligibility is Student must have a minimum of three years of Bachelor’s degree from any UGC recognized University with a minimum of 50% marks (45% for SC/ST/OBC/PH/Others) for pursuing MBA in Finance in India based on entrance exam and interviews or can take direct admission also.

Admission Process in MBA Finance

In India, there are different methods and entrance exams of admission in the different Universities and Institutions, but the basic eligibility is Student must have a minimum of three years of Bachelor’s degree from any UGC recognized University with a minimum of 50% marks (45% for SC/ST/OBC/PH/Others) for pursuing MBA in Marketing in India based on entrance exam and interviews or can take direct admission also.

Popular Exams for admission in Top Universities in India

CAT (Common Admission Test)

It is a very famous MBA in Marketing entrance exam in India conducted by the Indian Institutes of Management, which notification comes in the month of July-August for admission in top universities based on the result of this examination.

GMAT (Graduate Management Admission Test)

Graduate Management Admission Council conduct the Graduate Management Admission Test for admission to MBA in Marketing for national and foreign institutes where candidates can appear 5 times a year for this test.

XAT (Xavier Aptitude Test)

Xavier School of Management, Jamshedpur conducts the XAT exam in January for admission to an MBA in Marketing, which is accepted in many management universities and institutes.

MAT (Management Aptitude Test)

All India Management Association conduct popular national level entrance exam MAT for admission in MBA in Marketing in different Management Institute and Universities across India which is conducted 4 times in a year, i.e. February, May, September and December.

CMAT (Common Management Admission Test)

National Testing Agency conduct a popular national entrance test CMAT for admission to top Universities in April for pursuing an MBA in Marketing.

Admission Process of MBA In Marketing

There are two modes to take admission for pursuing an Online MBA in Marketing, which includes

Offline mode:

Students who want to seek a degree of MBA in Marketing have to go to the University and enrol with all the required documents which include a graduation Marksheet, Intermediate degree certificate, transfer certificate, migration certificate, aadhar card, and other necessary documents.

Online mode

Easy and flexible process, students do not need to present at any Institute or University, they just have to go to the University website, fill out the application form present on the portal, select MBA in Marketing and upload all the necessary documents along with it

Syllabus of MBA in Finance

Semester-I

Semester-II

        Financial Accounting

            Business Communication

          Marketing Management

       Managerial Economics

         Corporate Marketing

         Operations Management

         Professional Management

         Business Analytics

       Business Laws

         Human Resource Management

         Macroeconomics

         Entrepreneurship

        Elective-I

         Elective-II

Semester-III

Semester-IV

         Conflict Resolution and Management

        Strategy Management

         International Management

        Elective-III

         Elective-IV

         Open Elective-I

         Seminar or Summer Training

         Professional Ethics

         Brand Management

         Management in Action Social Economics and Ethical Issues

         Elective-V

         Elective-VI

         Open Elective-II

         Project Work

Elective subjects are classified according to specialization choice.

Open electives are chosen by students according to personal interests.

Electives

·         Management Information System

·         Legal Aspects of Business

·         Sales Distribution and Supply Chain Management

·         Consumer Behaviour

·         Retail Marketing

·         Marketing Research

·         International Marketing

·         E-Marking

·         Advertising Management and Sales Promotion

·         Services Marketing and Customer Relationship Management

Books for MBA in Marketing in India

1. Principles of Marketing by Philip Kotler and Gray Armstrong

2. Influence: The Psychology of Persuasion by Robert B. Cialdini

3. Positioning: The Battle for Your Mind by Al Ries and Jack Trout

4. Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger

5. The Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne

6. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

7. Digital Marketing for Dummies by Ryan Deiss and Russ Henneberry

8. Contemporary Advertising by William F. Arens, Michael F. Weigold and Christian Arens

9. Building Strong Brands by David A. Aaker

10. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

Why choose MBA in Marketing in India?

✔ Primary Skill: The marketing course develops basic skills, discipline, workplace knowledge and ethics during the program which not only helps in career but in personal life too.

✔ Analytical Skill: Different tools and techniques are required for market analysis and market knowledge which allows growth and enhancement in the market which is fulfilled during the MBA in marketing course.

✔ Communication Skill: The way of Communication is very important in life which helps to boost a person’s confidence and allows them to explain, present or resolve issues with better understanding which develops during the marketing course.

✔ Managerial Skill: MBA in marketing course includes such as Business planning, decision-making, problem-solving, communication, delegation and time management which allows working effectively in an organisation.

Scope of MBA in Marketing in India

• Market Analyst: Every organization require an analyst who can help to improve the profit of the organization by analysing market demand and various data to increase production more and more, MBA in Marketing helps to acquire these skills.

• Sales and Marketing: Marketing’s basic motive is to reach our product to more and more new and existing consumers which needs business sales and marketing skills to grow demand which is enabled by a marketing course.

• Marketing Manager: Being a manager is a leadership quality with responsibility in the development of an organisation and its human resources these skills and qualities is developed by an MBA in a marketing course.

Salary of MBA in Marketing in India

MBA in Marketing opens opportunities in various sector and organization in different professions. The average salary after an MBA in Marketing in India is around INR 15LPA which varies according to job role and working position.

Other Specialization of MBA

Conclusion

MBA in Marketing course provides wide variety of career opportunity, and deep subject knowledge which helps for working in both public as well as private sector. This article helps to acknowledge students about MBA in Marketing course, and University, and their benefits of it in different sector and organization. MBA in Marketing Program has better present and future scope all over the world within top organization and helps in financial growth, skills, and many more.

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