Finishing an MBA in digital marketing opens up many job opportunities. The digital world is always changing and business need experts to keep up. Your skills in social media and data analysis put in great spot. Each path has its own unique challenges and rewards.
This blog will help you explore the best career options after MBA in digital marketing and show you how you can shine in the digital marketing field.
What Is MBA In Digital Marketing?
MBA in Digital Marketing is a master’s degree that teaches you how to market products and services online. The course covers important topics like social media marketing, SEO, online ads, email marketing, and creating content. You’ll also learn how to plan marketing strategies, understand customer behaviour, and use data to make smart decisions.
This program prepares you for a career in the fast-growing field of digital marketing, where you can help businesses succeed online.
Why Should You Pursue MBA In Digital Marketing?
- High Demand: Digital marketing is growing quickly, with many job opportunities. Companies are focusing more on online platforms, increasing the need for digital marketing professionals.
- Skill Development: An MBA in Digital Marketing teaches you important skills like social media marketing, SEO, online ads, email marketing, and content creation, essential for promoting products and services online.
- Career Advancement: Getting an MBA can greatly improve your career prospects, giving you the knowledge and credentials to move into leadership roles or other related fields in digital marketing.
- Stay Updated: The digital marketing field is always changing with new trends and technologies. This program helps you stay up-to-date with the latest developments so you can use the best strategies in your work.
- Versatility: The skills you learn in an MBA in Digital Marketing can be used in many different industries, whether it’s retail, finance, healthcare, or any other sector.
- Networking: During the MBA program, you’ll meet and work with professionals and experts. Building a strong network can help you find new opportunities and provide support throughout your career.
Top Career Options After MBA In Digital Marketing
Career Option | Salary per annum |
Digital Marketing Manager | INR 5 lakh to INR 12 lakh |
SEO Specialist | INR 2.4 lakh to INR 4.8 lakh |
Social Media Manager | INR 1.6 lakh to INR 3 lakh |
Content Marketing Manager | INR 7 lakh to INR 15 lakh |
PPC Specialist | INR 4 lakh to INR 8 lakh |
Email Marketing Manager | INR 3.7 lakh to INR 5.4 lakh |
Brand Manager | INR 7 lakh to INR 22 lakh |
E-commerce Manager | INR 5 lakh to INR 13 lakh |
Digital Advertising Specialist | INR 4 lakh to INR 6 lakh |
Data Analyst | INR 4 lakh to INR 10 lakh |
1. Digital Marketing Manager
A Digital Marketing Manager plans and oversees all online marketing activities. They create strategies to promote products or services on websites, social media, and other online platforms. They also check how well these strategies are working and make improvements as needed.
Salary range: INR 5 lakh to INR 12 lakh
2. SEO Specialist
An SEO Specialist works on making a website show up higher in search results on search engines like Google. They use various techniques to ensure the website appears at the top, bringing in more visitors.
Salary range: INR 2.4 lakh to INR 4.8 lakh
3. Social Media Manager
A Social Media Manager handles a company’s social media accounts. They create posts, respond to comments, and come up with strategies to engage with followers and build a strong online community.
Salary range: INR 1.6 lakh to INR 3 lakh
4. Content Marketing Manager
A Content Marketing Manager creates valuable content like blogs, videos, and articles to attract and engage potential customers. Their goal is to provide useful information that builds trust and encourages people to take action, like buying a product.
Salary range: INR 7 lakh to INR 15 lakh
5. PPC Specialist
A PPC Specialist manages paid advertisements on search engines or social media. They create ads and monitor their performance, adjusting campaigns to get the best results, such as more clicks or purchases, while staying within the budget.
Salary range: INR 4 lakh to INR 8 lakh
6. Email Marketing Manager
Email Marketing Manager creates and manages email campaigns to reach potential customers. They send newsletters, special offers, and updates to keep customers informed and encourage them to take actions like making a purchase.
Salary range: INR 3.7 lakh to INR 5.4 lakh
7. Brand Manager
A Brand Manager works on building and promoting a brand’s image. They develop marketing strategies to help the brand stand out and be recognized by customers, focusing on both offline and online channels.
Salary range: INR 7 lakh to INR 22 lakh
8. E-commerce Manager
E-commerce Manager oversees a business’s online store. They improve the website’s user experience, increase sales, and run online promotions to drive traffic and encourage people to buy products.
Salary range: INR 5 lakh to INR 13 lakh
9. Digital Advertising Specialist
A Digital Advertising Specialist runs online ad campaigns, like Google Ads or social media ads. They track how the ads are performing and make changes to ensure they reach the right audience and bring in results.
Salary range: INR 4 lakh to INR 6 lakh
10. Data Analyst
A Data Analyst examines data from digital marketing campaigns to understand what’s working and what isn’t. They use this information to make better decisions and improve marketing strategies for future campaigns.
Salary range: INR 4 lakh to INR 10 lakh
Salaries For MBA In Digital Marketing Graduates
0-1 year of experience | INR 3-6 lakhs per annum |
1-3 years of experience | INR 6-10 lakhs per annum |
4-6 years of experience | INR 8-12 lakhs per annum |
8-10 years of experience | INR 14-18 lakhs per annum |
Salary data: Ambitionbox, Glassdoor
MBA In Digital Marketing: Top Recruiters
Company | Industry | Role Opportunities |
Technology/Advertising | Digital Marketing Manager, SEO Specialist, Ads Specialist | |
Amazon | E-commerce | Digital Marketing Strategist, Social Media Manager |
Facebook (Meta) | Social Media/Technology | Digital Marketing Expert, Content Marketing Manager |
Microsoft | Technology/Software | Digital Advertising Manager, Campaign Manager |
HubSpot | Software/Marketing | Inbound Marketing Manager, Digital Marketing Strategist |
Adobe | Software/Technology | Content Marketing Manager, SEO Manager |
Accenture | Consulting/Technology | Digital Marketing Consultant, Campaign Analyst |
Deloitte | Consulting/Professional Services | Digital Marketing Lead, Data Analyst |
Wipro | IT Services | Social Media Strategist, Digital Brand Manager |
HDFC Bank | Banking/Finance | Online Marketing Manager, Customer Engagement Manager |
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Last Words
So in the end, the world of digital marketing is full of opportunities for those ready to innovate and adapt. With the right skills gained from an MBA in digital marketing, you can shape brands, connect with audiences, and get success in digital age. This path is great for those who really into in digital marketing.
Frequently Asked Questions
Q1. What skills are required to succeed in Digital Marketing?
Ans. required skills include analytical thinking, creativity, communication, and technical skills like SEO, SEM, and social media marketing.
Q2. What is the scope of Digital Marketing in India?
Ans. Digital marketing has a wide scope in India, with growing demand for skilled professionals in e-commerce, finance, healthcare, and education.
Q3. How to become a Digital Marketing manager after MBA?
Ans. Gain relevant experience, develop leadership skills, and stay updated with industry trends to become a successful Digital Marketing manager.
Q4. Can I pursue a career in Digital Marketing without any prior experience?
Ans. Yes, many companies provide training and development programs for fresher, and internships can provide hands-on experience.