Online BBA in Marketing: Fees, Salary 2024

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Online BBA in Marketing offers students a chance to earn a degree in business administration while focusing on marketing tactics, new media marketing, consumer behaviour, and brand management. For this purpose, it was designed with the flexibility that enables students to manage their classes along with their other responsibilities. The program builds a strong foundation of critical thinking skills and analysis to enable students to pursue employment opportunities in marketing, advertising, sales, and market research. Online learning formats include interactive courses, group discussions, and networking sessions, which makes this learning format convenient for aspiring marketing specialists aiming to develop their career in a rapidly growing industry.

What is Marketing?

Marketing is the activity of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing is a broad concept that involves a set of business actions aimed at creating and maintaining customer value. The basic elements of marketing are market investigation, product creation, pricing, place, and promotion.

Market research entails the collection and analysis of information on consumers and the business environment for purposes of making sound decisions. Product development can be defined as a systematic process of identifying and enhancing products or services to meet consumers’ needs. Pricing strategies help in identifying how to price a product to attract more consumers while at the same time maximizing profits. They make it easier for products to reach the consumers either through physical outlets or online shops.

Why Choose an Online BBA in Marketing?

  • Online BBA programs are structured to be flexible because most students may be working, taking care of families or have other responsibilities. This flexibility enables them to learn at own their convenience and even when they have other responsibilities including jobs or families.


  • Since it is an online program, there is no need to move to another area or country while pursuing a degree. This does away with geographical restrictions inherent in conventional campus-based study programs and creates opportunities for students across the world.


  • Online BBA in marketing is known to be cheaper than on-campus programs in terms of tuition fees. Also, students incur no expenses in commuting and accommodation as well as other expenses that are incurred when attending a physical campus. Some programs even equip students with digital textbooks and other resources cutting down costs even further.


  • Online programs typically provide access to a wealth of digital resources, including video lectures, interactive simulations, e-books, and forums. This variety of materials can address students’ needs and enrich knowledge delivery in education process.


  • Many online programs are taught by experienced faculty members who bring real-world expertise to the virtual classroom. In addition, interaction with fellow students, instructors, and professionals from different communities and regions also enhances the learning process and the opportunity to expand the network.


  • Online BBA in Marketing teaches students about various subjects like advanced marketing communication, integrated marketing communication, consumer behaviour, marketing research, market analysis, brand management, strategic marketing management, among others. Such skills are in great demand in organizations and can really boost one’s employment opportunities or image.


  • Online students are normally allowed to use career services which include finding and securing for a job and the provision of resume writing skills and interviewing skills. These services are developed for students who need assistance and guidance in finding employment and growth.


  • Online students are normally allowed to use career services which include finding and securing for a job and the provision of resume writing skills and interviewing skills. These skills will be more relevant today’s technologically advanced business world where communication and marketing will be mainly done online.


  • Many reputable universities offer accredited online BBA programs that meet the same rigorous academic standards as their on-campus counterparts. Accreditation also plays an important role to guarantee that the education offered passes a high level of quality and is acceptable by employers.


  • Successfully completing an online degree requires strong self-discipline and time management skills. These attributes are relevant in any working environment and can assist in the process of human growth and development.

Career Options after BBA in Marketing

  • Marketing Manager

Marketing Managers are the ones tasked with designing and planning on how to popularize a certain product or a service. They are responsible for conducting surveys, evaluating marketing conditions, and preparing and implementing marketing strategies towards meeting organizational objectives.

  • Digital Marketing Specialist

Digital marketing specialists deal with internet marketing strategies such as website optimization for search engine rankings, PPC, SMM, email, and content marketing.

  • Market Research Analyst

Market Research Analysts collect and analyze information on consumers and competitors, to assist organizations in implementing business strategies. They apply quantitative methods to analyze data and convey insights to decision-makers.

  • Brand Manager

Brand managers are the ones who are to build and uphold the image of the brand, and also, the image of the brand has to be kept in mind while executing all marketing strategies. They are involved in the creation of products, promotion and selling strategy to increase perception and appreciation of a brand.

  • Sales Manager

Sales Manager are responsible for the sales team and expected to meet certain sales goals and objectives. They formulate and oversee the sales process, keep records, and offer encouragement and resources to the staff members.

  • Public Relations Specialist

Public Relations Specialists are responsible for handling the corporate image and communication for a particular company. They write and disseminate press releases and news, respond to media inquiries, and organize events to promote the organization’s image.

  • Product Manager

Product Managers are responsible for management, production and commercialization of product. They collaborate with other internal groups to make sure the product offers the value that customer’s desire and helps business succeed.

  • Advertising Manager

Advertising Managers are responsible for the preparation and coordination of advertising promotions in order to stimulate demand. It involves dealing with creative departments, media planners, and the sales force in formulating advertising campaigns.

  • Social Media Manager

Social Media Managers are responsible for creating and posting content to the organization’s social media accounts. They participate in the social media platform, track social media trends and evaluate the success of social media marketing.

Course Structure of BBA in Marketing

  • Courses included in the curriculum of a BBA in Marketing include a wide array of courses that are aimed at establishing core business competencies coupled with enhanced mastery of marketing concepts. This wide-ranging program is meant to ensure that the students acquire the theoretical foundation coupled with adequate skills for the successful marketing professional.

Here is the common Syllabus for BBA in Marketing in different universities:



·         Consumer Behaviour

·         Marketing Research

·         Macro Economics for Managers

·         Digital Marketing

·         Managerial Economics

·         Management Accounting

·         Business Law

·         Business Statistics

·         Communication Skills

·         Managerial Economics



·         Organizational Behaviour

·         Cost & Management Accounting

·         Elements of Insurance

·         IT tools for Business

·         Communication Skills

·         Production Management

·         Business Research Methods

·         Project Management

·         Research Methods

·         Personal Selling



·         Operation Research

·         Mercantile Law

·         Computer Applications

·         Environmental Studies

·         Summer Project

·         Managerial Accounting

·         Sales Management

·         Strategy Management

·         Services Marketing

·         Internships


Top Universities offering BBA in Marketing



University of Delhi (DU)


Christ University, Bangalore


NMIMS University, Mumbai


Symbiosis International University, Pune


Amity University, Noida


Uttaranchal University


Jain University


Madras Christian College (MCC), Chennai


Lovely Professional University


University of Delhi (DU)

Eligibility Criteria for BBA in Marketing

  • Candidates need to have necessary levels of education, including minimum secondary education or GED or high school diploma. It is also possible that some institutions provide certain conditions related to grade requirements, or GPA.


  • Some universities may conduct standardized entrance exams that candidates have to pass for Admission. These examinations define the competency level of the student in some skills, such as numerical aptitude, problem-solving aptitude, and language aptitude. Commonly accepted exams include:


               1. Undergraduate Common Entrance Test (UGCET) 

              2. Joint Entrance Examination (JEE)

              3. Institution-Specific Exams


  • Some programs may have additional requirements such as minimum GPA or specific subjects studied at the high school level.

Admission Process for Online BBA in Marketing

  • Fill out the online application form provided by the university. Generally, this form may call for personal identifiers, education background, and communication details.


  • Upload scanned copies of required documents, which typically include:

                 1. High school transcripts or mark sheets

                 2. Proof of age (birth certificate or government-issued ID)

                 3. Passport-sized photograph

                 4. Any other documents specified by the university

  • Make the application fee payment online if the application requires one. The fee amount differs from institution to institution.


  • Once you have completed your application and gathered all the necessary documents, you have to submit it through the online platform of the university. After submission your application goes through the consideration of the admission committee.

Books Suggested for BBA in Marketing

  1. “Marketing Management” by Philip Kotler and Kevin Lane Keller
  2. “Influence: The Psychology of Persuasion” by Robert B. Cialdini
  3. “Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger
  4. “Purple Cow: Transform Your Business by Being Remarkable” by Seth Godin
  5. “Permission Marketing: Turning Strangers into Friends and Friends into Customers” by Seth Godin
  6. “The New Rules of Marketing and PR” by David Meerman Scott
  7. “Building Strong Brands” by David A. Aaker
  8. “Hooked: How to Build Habit-Forming Products” by Nir Eyal
  9. “The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses” by Eric Ries
  10. “Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath

Other BBA Specializations

General Management

Human Resource Management

International Business


Business intelligence and Analytics

International Finance


Entrepreneurship and Leadership

Operation Management


Information Technology Management

Project Management


Supply Chain Management

Digital Marketing


Healthcare Management

Block chain Management

Other Modes to pursue BBA in Marketing

Regular Full Time BBA

  • Regular Full Time BBA in Marketing program provides understanding of marketing principles, consumer behaviour, market research, and strategic planning, and other aspects of marketing management which make the graduates employable in different aspects of marketing.
  • Regular Full Time BBA in Marketing opens doors to diverse career paths such as digital marketing, brand management, advertising, sales, and market research, across industries ranging from retail and FMCG to technology and healthcare.
  • Regular Full Time BBA in marketing curriculum contains internships or practical projects so as to apply the theory knowledge in business environment, thus strengthening the students’ practical abilities and market competitiveness.
  • Students benefit from networking opportunities with professors, industry professionals, and peers, which can lead to internships, job placements, and valuable industry connections.
  • Regular Full Time BBA in Marketing is ideal for furthering education in order to do an MBA or any other specialty master’s degree like specialty masters in marketing which provides room for career elevation.


Part-Time BBA

  • Part-time BBA in Marketing allows students to maintain employment while pursuing their degree, which minimizes the struggle in finding time to attend classes and complete assignments.


  • In Part-time BBA in Marketing Students can immediately apply classroom learning to their current job roles, gaining practical insights and enhancing their professional skills in real-time.


  • Part-time BBA in marketing programs often allow students to spread out the cost of tuition over a longer period, making education more affordable and manageable.


  • Part-time BBA in Marketing allows advance within their current organization or seek new opportunities in marketing, armed with a recognized qualification and enhanced skills.


  • Part-time students often benefit from networking with professionals in their field, both through fellow students and faculty who bring industry experience and connections.


Distance Learning BBA

  • Distance Learning BBA includes flexibility in terms of time management. Students can attend classes anytime and from anywhere because there are no fixed timetables, thus making it easier to combine learning with other activities. This flexibility makes the course favourable for working adults or people with other responsibilities.


  • Distance learning programs also disassociate the students from geographical restrictions, enabling them receive quality education from renowned institutions across the globe without having to change their location.


  • Distance Learning BBA is cheaper than on-campus BBA programs, most distance learning BBA programs cost less in terms of tuition and erase the costs of transportation and housing.


  • Distance Learning BBA allow students to progress through the curriculum at their own pace, accelerating or slowing down based on their understanding of the material and personal schedule.


  • Distance learning BBAs provide graduates with improved business literacy relevant to employment or the pursuit of specific career paths, improving overall employability and opportunities for career progression.


BBA with Integrated Course

  • Integrated BBA in Marketing make it easier for individuals to earn a BBA degree and other certifications or qualifications in subfields such as finance, marketing or international business among others. This saves time and helps students graduate armed with competitive knowledge in the job market.


  • Integrated BBA in Marketing benefit Students from a comprehensive curriculum that integrates core business administration courses with specialized knowledge early on. This equips them with a broader skill set and deeper understanding of specific industries or functions.


  • Integrated BBA programs provide flexibility through the acquisition of professional certificates simultaneous to academic learning, making graduates more marketable and job ready according to their preferred area of specialization.


  • Integrated BBA often encourage students pursuing the similar careers in school to render support to each other. This network is definitely beneficial in matters relating to career advancement, employment and professional enhancement.


  • Integrated programs are cheaper than pursuing a bachelor’s degree and certifications on their own. This can be especially appealing for learners who want to get the most out of their educational spending.

A BBA in Marketing enables the students to understand and appreciate the skills required to perform well in the international business environment. The sketches of the curriculum of the program include the general business ideas and certain areas of Marketing, and endow graduates with the abilities to begin or progress a job in multinational business ventures, banks, and worldwide organizations.

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