MBA in marketing vs. MBA in digital marketing | Which is Better

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MBA in Digital Marketing and an MBA in Marketing are both postgraduate degrees that equip students for strategic positions in organizations, but with a varying concentration. MBA in Marketing introduces the general concepts of marketing, strategies, marketing research, consumer behaviour, and branding. It is ideal for those who seek various career opportunities in different sectors like FMCG, retail and services. An MBA in Digital Marketing, on the other hand, encompasses digital marketing strategies, social media marketing, Search Engine Optimization, content marketing and data analysis. It meets the need for skilled people in today’s business environment, especially in areas like e-business, technology, and new media industries, as well as digital marketing firms.

 

MBA in marketing

MBA in marketing usually spans two years, which includes specializing in marketing management & business courses. MBA in marketing is a prominent degree designed for students who are seeking to advance their skills & knowledge in marketing management, strategy, and practices. This course prepares students to improve their leadership roles in marketing fields.

MBA in digital marketing

MBA in digital marketing also typically spans two years, which includes specializing in online marketing. An MBA in digital marketing course is designed to improve student’s skills and knowledge of the digital landscape to manage digital tools and marketing strategies.

Comparing an MBA in marketing and an MBA in digital marketing

1. Goals and specialization

  • MBA in Marketing: This degree commonly encompasses a wide range of comprehensives in marketing theories and techniques. It covers areas like print media & TV commercials, radio & TV commercials, and outdoor media. They may constitute market analysis, consumers, branding, product development and delivery, pricing, and communications. The focus is on such factors as consumption behaviors, consumer trends, and competitor evaluation.
  • MBA in Digital Marketing: Thus, although an MBA in Digital Marketing is a master’s degree, it deals only with Internet marketing. Some of the areas it addresses include search engine marketing, social media marketing, content marketing, e-mail marketing, mobile marketing, web analytics, and electronic commerce. This degree is aimed at preparing students for the digital world by providing them with a comprehensive understanding of digital environments, technologies, and applications necessary for productive performance in the digital age.

2. Course structure and curriculum

  • MBA in Marketing: The various subjects include basic business subjects like finance, accounting, operations, and management, in addition to other specialized marketing subjects. Technical students may select elective courses of their preferred choice or those that are most appropriate given their intended careers, such as case studies, projects, and internships, which are usually integrated into the program, enabling the students in the real-life application of the theory.
  • MBA in Digital Marketing: The curriculum of the program is more focused on digital media. Basic subjects relate to the principles and execution of digital marketing, online advertising, social media, content generation, and website analysis. They also get to know about trending topics in the marketplace, such as AI, VR, and blockchain, and how these bring changes to marketing. Technical and digital marketing skills can be inoculated through practical assignments, simulations, and projects.

3. Career opportunities

  • MBA in Marketing: MBA students who choose Marketing as their field of specialization are presented with a kaleidoscope of careers in numerous sectors. Some of the potential career titles of professionals specializing in this field include :

✔ Marketing manager

✔ Brand manager

✔ Product Manager

✔ Advertising executive

✔Market researcher

✔Sales manager

✔ Public relations specialist

They are well-suited for offline and online marketing as they are steeped in the basic principles of marketing.

  • MBA in Digital Marketing: MBAs specialized in Digital Marketing are well equipped to land jobs that are entrenched in the conceptualization and deployment of online marketing initiatives. Some of them can serve as:

✔ Digital marketing managers

✔ Social media managers

✔ SEO experts

✔ Content and

✔ Copywriting marketing managers

✔ Email marketing managers

Digital analysts.

As it has been identified that the professionals for digital marketing are in great demand today across different sectors such as e-commerce, IT, media, entertainment, and even advertising agencies.

4. Demand and industry trends

  • MBA in Marketing: The marketing discipline has continued to grow in complexity as new techniques are developed and old ones are modified due to underlying changes in technology and consumer characteristics. Marketing executives have no option but to embrace these digital influences and incorporate the web tools into their marketing mix. That being said, there is still a high demand for conventional marketing knowledge and strategies, particularly in the sectors that use non-Internet-based advertising, including retailing, consumer products, tourism and hospitality, and event management.
  • MBA in Digital Marketing: The opportunity to implement digital marketing strategies remains of high interest and continues to expand as companies leverage the Internet for marketing. Businesses are spending more money on Internet marketing, social media promotions, and other web content publishing to improve their online visibility and sales. Therefore, there is a need for individuals in organizations who are equipped with knowledge of digital marketing techniques and tools.

5. Salary package

  • MBA in Marketing: On average, the starting salary for the MBA in marketing graduates of these institutions may vary between 10 to 18 lakhs per annum. For candidates from mid-level institutions, the overall remuneration usually ranges from INR 6 to 10 lakhs per annum on average. The middle-level employees in such ACs can earn between INR 15 to 25 lakhs, and at the upper level, spokespersons can earn more than INR 30 lakhs.
  • MBA in Digital Marketing: To begin with, there is likely to be a slight disparity in the initial salary offered to holders of these graduate degrees with that of traditional marketing MBA holders. The entry-level salary of freshers, though, can be set anywhere between INR 6 and 12 lakhs per annum. The average salaries paid to the professionals who work in this discipline typically range between INR 15 to 20 lakhs per annum, and it can be even more for the senior positions and the positions that are specialized within the field, such as digital marketing managers or strategists, among others.

Advantages of MBA in marketing

  • An MBA in Marketing, therefore, enables one to get an overall view of how businesses are managed. It includes areas like finance, operation, human resources, and strategic management, in addition to core areas of marketing. This kind of education makes you adaptable to various functional areas that are important in any organization or business field.
  • The program focuses intensively on marketing-related topics like customer behavior, brand, advertising, sales, and market exploration. This specialized knowledge is a prerequisite to creating suitable marketing strategies and comprehending the market parameters in India.
  • Marketing professionals are much sought after in various core sectors and industries in India, such as FMCG, retail, IT, banking, and telecom. Marketing MBA enables one to work in different fields as the career path is diverse, allowing one to jump from one industry to another.
  • An MBA in Marketing positions you for managerial jobs by refining your decision-making, critical thinking, and managerial skills. Some of the job profiles that graduates may shift to include Marketing Manager, Brand Manager, Product Manager, and CMO, among others. These positions are accompanied by increased responsibilities, higher pay, and increased job satisfaction.
  • Networking opportunities are better in business schools in India. During your MBA studies, you have a chance to communicate with fellow students, alumni, professors, and professionals. These connections can be very helpful to your career; they can offer knowledge, guidance, and possible employment. Networking is particularly advantageous, given that personal contact and recommendations are important in the Indian business environment.
  • For anyone who wants to be an entrepreneur, an MBA in Marketing can be of immense worth. It opens up the opportunity for you to be adequately prepared to market your products or services, comprehend the needs of the customers, and even develop powerful brands. Some of the famous Indian businessmen have successfully used MBA courses to start and manage their businesses.

Advantages of MBA in digital marketing

  • Given the global shift to digital in nearly every industry, there is a high need for qualified workers in digital marketing. Business organizations in India are beginning to realize that they need to incorporate the use of digital marketing for survival in the current market. Graduates with an MBA in Digital Marketing possess the knowledge that can enable them to meet this demand, making them very marketable in the job market.
  • An MBA specializing in Digital Marketing entails understanding the different forms of digital marketing. They learn about SEO, SEM, social media marketing, content marketing, email marketing, and other types of online marketing. This holistic knowledge enables our graduates to plan and execute functional digital marketing strategies that can transform organizations.
  • Another important factor of digital marketing is that it involves large amounts of data and analysis of that data for better decision-making. An MBA in Digital Marketing has statistics as one of its components, together with tools such as Google Analytics, Tableau, and other tools for data analysis. This is a very useful skill because it allows marketers to evaluate the success rate of a marketing strategy and improve it if necessary.
  • The job prospects for those with an MBA in Digital Marketing are vast and diverse. They are employed in positions like Digital Marketing Manager, SEO Specialist, Social Media Manager, Content Marketing Manager, etc. Also, the skills gained apply to all fields, ranging from e-commerce and retail to finance and healthcare, which makes career choices more diverse.
  • For the aspiring entrepreneur, an MBA in Digital Marketing offers the training and information required to create and operate a digital venture. Digital marketing knowledge is most important for startups who want to expand their customer base and grow fast. The program also has a strong focus on innovation, helping students to come up with innovative solutions in the field of marketing.

Who should choose an MBA in marketing?

MBA in Marketing is most suited for candidates who show a general interest in many areas of marketing and business administration. It is good for those who would like to have different opportunities in a job market and those who would like to have a detailed understanding of straightforward marketing strategies.

Ideal Candidate Profile:

  • Broad Interests: If you are interested in consumer behavior patterns, marketing communications, and brand management, this MBA is for you.
  • Career Versatility: This program is suitable for those who want numerous careers, including with a focus on the FMCG sector or IT.
  • Strategic Thinkers: This MBA will suit candidates who have an affinity towards strategic planning and management, market research, and product branding.

Career Aspirations:

  • Leadership Roles: For anyone who wants to progress to higher positions in the company’s hierarchy and secure positions like Marketing Manager, Brand Manager, or Product Manager, an MBA in Marketing would be valuable.
  • Traditional Marketing Focus: Recommendation for those who like more conventional approaches to marketing communication campaigns, sales techniques, and market investigations rather than a purely digital focus.
  • Business Integration: This MBA is also ideal for those who want more marketing management combined with complete organizational processes and management.

Who should choose an MBA in digital marketing?

MBA in Digital Marketing is an academic program for students who are eager to study the digital context, work on online business, and perform marketing with digital analytics. It welcomes learners who want to become professionals in this ever-expanding field of digital marketing, relying on technology for business expansion.

Ideal Candidate Profile:

  • Digital Enthusiasts: This MBA course is designed for those who have a keen interest in social media, SEO, content marketing, and online advertising.
  • Analytical Thinkers: This means that the program will be ideal for those candidates who are interested in analytical work with data, numbers, and conclusions.
  • Tech-Savvy Individuals: It is suitable for many MBA students who feel comfortable working with computers and would like to learn about present and future developments in business.

Career Aspirations:

  • Digital Marketing Specialists: If you are aiming to obtain specific digital marketing positions based on the title area, such as Search Engine Optimization Specialist, Social Media Manager, or Digital Marketing Analyst, then you would benefit from the knowledge offered by this program.
  • E-commerce Professionals: This MBA is ideal if you have a stake in e-commerce, online retailing, or anything related to digital sales platforms.
  • Entrepreneurs and Innovators: From experienced business persons who wish to venture into digital businesses or ideas to transform the digital world, the MBA in Digital Marketing knowledge is helpful.

Top universities which offer MBA in marketing and MBA in digital marketing

  • MBA in marketing

S.no.

Universities

1.         

Indian Institute Of Management (IIM)

2.       

Indian School Of Business (ISB)

3.       

Xavier School Of Management (XLRI)

4.       

Faculty Of Management Studies (FMS)

5.       

S.P Jain Institute Of Management And Research (SPJIMR)

6.       

Amity University

7.       

Manipal University, Jaipur

8.       

Uttaranchal University

9.       

Jain University

10.    

Lovely Professional University

  • MBA in digital marketing

S.no.

Universities

1.         

Symbiosis centre for management and human resource development  

2.       

Narsee Monjee institute of management studies

3.       

Amity university

4.       

Manipal University, Jaipur

5.       

Welingkar Institute of management development research

6.       

Christ university

7.       

Indian Institute Of Management

8.       

Uttaranchal University

9.       

Lovely professional university

10.    

Lovely Professional University

So, in conclusion, it can be said that MBA Marketing as well as MBA Digital Marketing are equally useful for anyone who wants to be a marketer. Which path to choose between the two largely depends on the individual’s career aspirations, personal aptitudes, and sectors they wish to focus on. An MBA in Marketing can help define a broad understanding of how marketing works, while an MBA in Digital Marketing focuses on marketing in the digital environment and uses it as a specialization. In conclusion, both degrees offer a great deal for further career advancement in the promising and constantly developing sphere of marketing.

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