NMIMS Executive MBA in Digital Marketing is a great program for working professionals and business owners who want to learn digital marketing. It covers important topics like SEO, social media marketing, content marketing, and analytics with real-world case studies.
The course is flexible, allowing students to learn without leaving their jobs, and offers networking opportunities with experts.
But what makes this Executive MBA from NMIMS stand out? How can it help you boost your career? Let’s explore everything you need to know about this program—course details, benefits, fees, admission process, and more.
NMIMS Executive MBA in Digital Marketing Course Details
| Course Name: | Executive MBA |
| Degree Level: | Postgraduate Level |
| Course Duration: | 2 Years/ 8 Semester |
| Mode of Course: | Online |
| Eligibility Criteria: |
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| Course Fees: | INR 4,00,000 |
NMIMS Executive MBA in Digital Marketing Program Benefits
- Become a Modern Marketing Professional: This program helps professionals learn the latest digital marketing strategies and how to combine them with traditional marketing methods. It prepares you to meet the demands of today’s fast-changing business world.
- Improve Your Marketing Skills with Data Insights: Understanding data is key to making smart marketing decisions. The course teaches you how to use digital marketing analytics to create effective campaigns and track their success.
- Learn to Use Digital Platforms for Business Growth: social media, search engines, and online ads are powerful tools for marketing. This program gives you a clear understanding of how to use these platforms to reach the right audience and grow a business.
- Build a Strong Professional Network: Through on-campus program immersion, you get the chance to connect with industry experts, experienced professors, and peers from different backgrounds. These connections can help you find better career opportunities.
- Gain Knowledge from Industry Leaders: Learn directly from top marketing professionals and business experts who share their real-world experiences. This helps you stay updated on the latest marketing trends and strategies.
- Work on Real Digital Marketing Projects: The program includes a 6-month industry project, where you apply what you have learned to solve real marketing challenges. This hands-on experience gives you practical skills that are valuable in the job market.
Duration of Course
The course is 2 years long and has 8 semesters. In the 6th semester, students will work on a 3-month Capstone Project for practical learning. This project is used by over 600 business schools worldwide. It helps students apply what they’ve learned in both general subjects and specific areas of digital marketing in real-life situations.
The program takes 2 years and is divided into 8 semesters. In Semester 6, you’ll complete a 3-month Capstone Project, which gives you practical, hands-on experience. This project is a well-known standard used by over 600 business schools worldwide. It allows you to combine and apply what you’ve learned in both core subjects and your specialization in a real-world setting.
Eligibility Criteria For NMIMS Online
- Candidate Must have a Bachelor’s Degree (10+2+3) from a recognized university.
- Candidate Needs at least 55% marks (Relaxation: 50% for SC/ST/OBC/PwD).
- Candidate Must have at least 3 years of work experience.
Fee Structure Of NMIMS Executive MBA in Digital Marketing
| Total Course Fees | INR 4,00,000/- (one-time payment) |
| Admission Processing Fee | INR 1,500/- applicable for all admissions. |
| Registration Fee | An initial amount of INR 20,000/- from the program fee will be collected at the time of registration. |
| Re-Exam Fee | INR 2,500/- per subject. |
Note:
- The fee structure mentioned above is subject to change at the discretion of the University.
- Any payment made via Demand Draft should be made in favor of “SVKM’s NMIMS” payable at Mumbai.
- For a detailed understanding of the fee structure, please fill out the “Enquire Now” form, and our student counselor will reach out to you.
- Convenient Fee Finance options are available.
Admission Process
NMIMS Admission Process for its Online Executive MBA is easy to follow just follow the step-by-step guide:
Step 1: Application Form
Visit online.nmims.edu to register, complete the application form, and pay the application fee.
Step 2: Upload Documents
After submitting your application, upload your academic certificates, work experience documents (if applicable), a government-issued photo ID (e.g., Aadhar or passport), and a recent passport-size photo.
Step 3: Provide Additional IDs
Obtain your ABC ID, which is required for distance learning, and then generate your DEB ID using your ABC ID, as both are mandatory according to UGC rules.
Step 4: Personal Interview
If you are applying for the MBA (WX) program, attend a personal interview to help the admissions team understand your goals and work experience.
Step 5: Fee Payment
Upon receiving your offer letter, pay Rs. 40,000 within 7 days to reserve your seat, and then pay the remaining fees within 1 month using either online payment or a demand draft payable in Mumbai to ‘SVKM’s NMIMS’; loan and EMI options are available through major banks.
Step 6: Admission Confirmation
Once your documents and payments are verified, you will receive a confirmation letter containing your student number and instructions on accessing the Student Zone and beginning your online classes.
Syllabus MBA in Digital Marketing
| Semester 1 |
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| Semester 2 |
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| Semester 3 |
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| Semester 4 | Five Electives from Digital Marketing |
| Semester 5 | Five Electives from Digital Marketing |
| Semester 6 | Capstone Project Capstone Project is the global standard for management programs, used by more than 600 business schools worldwide, including Wharton, Harvard, Kellogg, etc. It offers participants an excellent ecosystem to synthesize and apply concepts and techniques from core management subjects and the marketing specialization. |
| Semester 7 and 8 | Industry-Experience or Digital Marketing-based project |
Conclusion
NMIMS’s Executive MBA in Digital Marketing is a great choice for professionals and business owners who want to improve their marketing skills. This online course teaches both digital and traditional marketing techniques like SEO, social media, and analytics. It uses real-life examples and hands-on projects to make learning easy.
The program is flexible, so you can study without quitting your job, and it gives you a chance to meet marketing experts. By joining this course, you can boost your career, learn useful skills, and open up new opportunities in digital marketing.
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FAQs
Q1. Who can apply for this program?
Ans:You can apply if you have a bachelor’s degree from a recognized university with at least 55% marks (50% for SC/ST/OBC/PwD) and a minimum of 3 years of work experience.
Q2. How long is the course, and how is it delivered?
Ans:The course lasts for 2 years (8 semesters) and is completely online.
Q3. What subjects are taught in the program?
Ans:The program covers digital marketing topics like SEO, social media, content marketing, and analytics, along with traditional subjects like marketing management, finance, and strategic planning.
Q4. What is the total fee for the program?
Ans:The total fee is INR 4,00,000 (one-time payment). There are also additional fees, including INR 1,500 for processing, INR 20,000 for registration, and INR 2,500 per subject for re-exams.
Q5. What is the admission process?
Ans:First, you fill out the online application form, then upload the required documents, obtain the necessary IDs, attend a personal interview (if needed), pay the fees, and finally receive your admission confirmation.