Has this ever happened to you that you bought something you didn’t really need? You just saw a big sale, or a product caught your eye and you just felt like you had to get it. Or perhaps a brand impressed you with its ads or the way it made you feel like you had to have something, even though you didn’t plan to buy it?
This is what marketing is It’s everywhere, influencing the choices we make without us even realizing it. it’s can be the way a store arranges its products or a catchy ad on social media, marketing plays a big role in what we decide to buy.
If you are also the one who is interested in learning how marketing works you should go for an MBA in Marketing. In India, where businesses are growing quickly, and there’s a huge demand for marketing professionals, pursuing this course can be beneficial.
About MBA in Marketing Course
An MBA in Marketing teaches you how businesses attract and keep customers, build strong brands, and increase sales. It’s not just about ads—it’s about understanding how products are promoted and sold to the right people.
In this course, you’ll learn about consumer behavior, branding, market research, and digital marketing. You’ll also learn how to create marketing strategies and campaigns that will grab people’s attention and help businesses grow.
Besides marketing, the course also covers important business skills like sales, management, and communication, which will prepare you for leadership roles in the marketing world.
MBA In Marketing: Course Details
Course Name | MBA In Marketing |
Degree Level | Master’s Degree (Postgraduate) |
Field of Studies | Management |
Duration | 2 years |
Eligibility Criteria |
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Fees | INR 80,000 to INR 40,00,000 |
Why Should You Pursue an MBA in Marketing in India?
- High Demand for Marketing Professionals
As businesses in India grow, the need for talented marketing people is only increasing. Companies want experts who can help them stand out and reach the right customers. If you’re good at understanding what people want and how to grab their attention, marketing is a field with plenty of opportunities. - Opportunities in Many Industries
One of the best things about an MBA in Marketing is that you can work in pretty much any industry. Whether it’s e-commerce, retail, tech, or FMCG, marketing is needed everywhere. You’ll have the freedom to work across different sectors and explore what excites you the most. - Rise of Digital Marketing
Digital marketing is huge right now. More people are online, and businesses need to meet them there. If you’ve ever wondered how social media ads, SEO, and email campaigns work, this MBA will teach you all about it. Plus, it’s an industry that’s only going to keep growing. - Higher Salary
Marketing professionals with an MBA often earn more than those without one. As you gain more experience, your salary will rise, and you’ll also have the chance to move up to higher roles, like Marketing Manager or Brand Director. - Creative and Strategic Skills
This MBA will teach you to think creatively and strategically. You’ll learn how to solve marketing problems, come up with fresh ideas, and figure out how to best reach your audience. It’s a great mix of creativity and business know-how. - Leadership Roles
Marketing isn’t just about creating ads—it’s about leading teams, building brands, and driving business growth. With an MBA, you’ll be prepared to take on leadership roles, whether it’s as a Marketing Head or even a CMO (Chief Marketing Officer).
Eligibility Criteria Required to Pursue An MBA in Marketing Specialization
- You require a bachelor’s degree in any discipline (arts, commerce, science, engineering) from a recognized university.
- You must have a minimum of 50-60% marks.
- Most institutes require an entrance exam score like CAT, XAT, GMAT, or others.
Syllabus For Online MBA In Marketing
Semester | Course Title |
Semester 1 |
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Semester 2 |
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Semester 3 |
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Semester 4 |
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Different Modes to Pursue an MBA
- Regular MBA
This is the traditional option where you attend classes on campus, typically for 2 years. You focus fully on your studies, and it’s an ideal choice if you want to dedicate your time entirely to academics. It also gives you opportunities for internships, networking, and industry exposure. - Online MBA
An online MBA is a flexible option that allows you to pursue your degree from anywhere. Classes are held online, and you can study at your own pace. This option is great for those who need flexibility due to work or other commitments. Many reputable institutions offer online MBA programs. - Distance MBA
Similar to an online MBA, a distance MBA lets you study at your own pace, but the study materials are typically sent to you, and exams are conducted at specific centers. This option is usually more affordable than a regular MBA, but it may offer less interaction with peers and professors. - Executive MBA
An Executive MBA (EMBA) is designed for professionals with significant work experience. These programs usually last 1 to 2 years and are aimed at enhancing leadership and management skills. Classes are often scheduled on weekends or in short, intensive modules, allowing professionals to continue working while pursuing their degrees.
Top Colleges for MBA in Marketing in India
College Name | Fees (INR) |
Indian Institute of Management (IIM) Ahmedabad | INR 34.15 L |
Indian Institute of Management (IIM) Bangalore | INR 26 L |
Indian Institute of Management (IIM) Calcutta | INR 33.5 L |
Indian School of Business (ISB), Hyderabad | INR 41.78 L |
Indian Institute of Management (IIM) Lucknow | INR 92 L |
Faculty of Management Studies (FMS), Delhi University | INR 2.2 L |
University Of Mysore | N/A |
Amity University Online | INR 1.99 L |
Jain Online | INR 1.96 L |
Online Manipal | INR 1.75 L |
Career Options After Online MBA in Marketing in India
- Marketing Manager
As a Marketing Manager, you will create and manage marketing strategies to help a business grow. You will plan campaigns, analyze competitors, and work with sales teams to boost brand awareness and sales. It’s a job where you focus on getting the right message to the right audience. - Brand Manager
Brand Managers are responsible for creating and maintaining a brand’s image. You’ll decide how the brand is presented to customers, create advertisements, and make sure the brand’s message is consistent across all platforms. It’s a creative and strategic role where you’ll need to understand both the market and the customers. - Digital Marketing Manager
Digital Marketing Managers handle online marketing activities. You’ll work with social media, websites, and online ads to help businesses reach customers on the internet. If you’re interested in social media, SEO, and online advertising, this role will allow you to build digital strategies to grow a brand’s online presence. - Market Research Analyst
Market Research Analysts help businesses understand what customers want. You’ll gather data, analyze market trends, and study competitors. This job involves using data to make smart decisions that guide marketing strategies. If you like numbers and research, this role could be a good fit. - Product Manager
Product Managers work to make sure products are successful in the market. You’ll help decide what products to create, how to price them, and how to market them. You will need to know your customers, competitors, and the market trends to make the product successful. - Sales and Business Development Manager
In this role, you’ll focus on increasing sales and finding new business opportunities. You’ll work with customers to build strong relationships, negotiate deals, and help the company grow. This job requires good communication and negotiation skills to build a strong client base. - Entrepreneur
If you want to start your own business, an MBA in Marketing will give you the tools to succeed. Marketing skills will help you build your brand, attract customers, and develop strategies to grow your business. Starting your own business can be challenging, but it’s also exciting and rewarding.
Still Unsure About Online MBA in Marketing? Mapmycourse Can Help You!
If you’re not sure whether an Online MBA in Marketing is the right choice for you, MapMyCourse is here to help! Click “Enquire Now” to speak with our experts who will guide you with all the information you need to make the best decision.
- Personalized Help Just for You
Choosing the right Online MBA can be difficult with so many options. Our experts take the time to understand your goals and help you find the best course that fits what you want to achieve in marketing. Whether you’re interested in social media marketing, brand management, or digital ads, we’ll guide you to the best program.
- University Suggestions That Fit Your Needs
We don’t just give you a long list of random universities. MapMyCourse suggests universities that match your career goals and interests in marketing. This way, you’ll get the best education from a school that focuses on what you want to learn and do in the future.
- Easy Admission Process
Worried about applying? Don’t stress! We’ll guide you through the whole admission process. From filling out forms to submitting documents, we make sure everything is easy and on time, so you can focus on starting your studies.
- Support After You Join
We don’t stop helping you once you’re enrolled. After you start your Online MBA in Marketing, we continue to support you. We help you pick the right subjects, manage your coursework, and plan your career so you can get the most out of your degree.
Conclusion
Getting an MBA in Marketing in India can really boost your career. With businesses growing fast, there’s always a demand for skilled marketing professionals. This course helps you learn how to understand what customers want, create marketing plans, and run successful campaigns that help businesses grow.
After completing an MBA in Marketing, you can work in many different industries like e-commerce, FMCG (Fast Moving Consumer Goods), retail, and more. Whether you want to work with big companies or start your own business, an MBA in Marketing opens up lots of opportunities.
FAQs
Q1: Is an MBA in Marketing worth it in India?
Ans:Yes, it’s worth it. With businesses growing fast, marketing professionals are in high demand. This degree helps you learn important skills to get a good job in many industries, especially with the rise of digital marketing.
Q2: What is the salary of an MBA in Marketing?
Ans:The salary typically ranges from ₹6 to ₹12 lakhs per year. It depends on the company, your role, and experience. Freshers start around ₹6-8 lakhs, but experienced professionals can earn more.
Q3: What is the scope of MBA Marketing in India?
Ans:The scope is huge! With sectors like e-commerce, retail, FMCG, and tech growing, there are many jobs in marketing. You can work in various roles such as Marketing Manager, Brand Manager, Digital Marketing Specialist, or even start your own business.
Q4: Is work experience required for an MBA in Marketing?
Ans:Work experience is not always required, but many top colleges prefer candidates with 1-2 years of experience. It helps you understand real-world business challenges and apply what you learn in class.
Q5: Can I pursue an MBA in Marketing through online or distance learning?
Ans:Yes, you can. Many colleges offer online or distance MBA programs in Marketing. These are flexible, so you can study while working. However, you might miss out on in-person experiences, so choose a program that provides good learning and industry connections.