MBA in digital marketing is a 2-year post-graduate course in which students get to learn about online-based marketing statistics. Marketing is becoming an easier and more profitable industry with the development of technology. Digital technology such as desktops, mobile phones, and other electronic devices plays a crucial role in marketing and management while the introduction of UPI and digitalization in India provides a huge advantage to this industry. Nowadays people mostly prefer buying and selling through online mode which leads to huge opportunities for an Online MBA in digital marketing in Kerala.
Kerala is one of the southernmost states in India on the Malabar Cost formed on November 1, 1956, and known for having the highest women’s sex ratio state, tropical greenery, and tourism. Malayalam is the state’s official language and is widely spoken among people. MBA in Digital marketing in Kerala has various scopes within the best organization to offer a handsome salary with a flexible job role. In this job role, an individual or team of professional experts visualize various dynamic data and make a planned approach to help clients draw traffic to their digital platform which leads to business growth and development.
Why an MBA in Digital Marketing in Kerala?
MBA in Digital Marketing provides deep subject knowledge and enriches with marketing tools which is essential means for the growth of an evolving organization. The state possesses business potential, especially for digital marketing organizations. Bharat State Kerala has one of the best digital marketing organizations which includes:
1. Spider Works Technologies:
It is a private organization founded in 2005 by Tony John having headquarters in London, UK. It’s one of the branches in Kochi, Kerala, and provides services such as Digital Marketing Services, SEO, Online Sales and Management, Website Development, and many more in the digital marketing field.
2. Cubet Tech:
It is an Indian Origin Company established in 2007 in the state of Kerala and has a branch office in the USA. It provides digital marketing solutions to the clients. It has an office in Kochi, Kerala.
3. Web Duratech:
This digital marketing agency started in 2010 which provide data-driven creative solutions. Team of experts use various tools and techniques in improvising of product brand. It has branch in Kakkanad, Kochi, Kerala.
4. TGI Technologies:
It is founded in 2015 and having branch in Australia as well as India, they helps in business development with various digital marketing services. It has branch in Kochi, Kerala.
5. Organize Technologies:
One of the leading digital marketing organization which provides best solution to their clients with team of professionals. It has branch in Aluva, Kerala.
6. Social Pulsar:
Organization offers wide range of products and services in the field of digital marketing. It has one of the branch in Kochi Kerala.
7. Adox Global Private Limited:
Company offers digital marketing related solution to the clients. It has branch in Kathrikadavu, Kerala.
8. Monolithic:
It is started in 2010 by Ajith Sam John. Aim to provide digital marketing management and product strategy for businesses. It has one of the branch in Kochi, Kerala.
9. WebCastle Media Private Limited:
It design different web site, web pages and applications having branch Dubai, Qatar and India. Its location in Kochi, Kerala.
10. Orexis:
It started in 2016, helps in promoting election campaign for political parties through digital platform. Its branch is in Kozhikode, Kerala
11. Tech Bond:
It started working in 2012 helps in developing sales, markets and branding with digital technologies. It has branch in Thiruvananthapuram, Kerala.
`12. Hemito Digital Private Limited:
Company started in 2015. They have team of SEO, Content Writers, Graphic designers and other IT marketing expert who provide quick digital marketing solution to various business. It has branch in Kochi, Kerala, India.
13. iTruth Solution:
Founded by Bobby Thomas in 2007 provide digital sales and marketing and branding of different products. It has one of the branch in Kaloor, Kochi, Kerala.
Eligibility for Digital Marketing in Kerala
• Student must have minimum three years of bachelor degree in any field or in final year of bachelor program or above. Passed student should have 50% marks in graduation or 45% marks for reserved category students with following documents:
Aadhar Card
10th Marksheet
12th or Equivalent Marksheet
Graduation Marksheet
University/Institute Transfer Certificate
Migration Certificate
Caste Certificate(If required)
Any other degree Certificate(If you have)
• Many central and state exam is conducted to enrol for MBA in Digital Marketing KMAT is Kerala state exam conducted in month of February while CAT, CMAT, MAT, GMAT, NMAT, XAT, SNAP and ATMA are central level exam.
• There is some institute level exam conducted by different Kerala institute to enrol students while some institute take admission directly.
Syllabus of Digital Marketing
Curriculum of MBA in Digital Marketing in Kerala aims to provide a comprehensive understanding of the principles and practices of digital marketing with modern-day tools and technology. Also, get to know about different problems and resolving techniques. The below syllabus is designed to give a basic idea about courses that may differ according to the University.
Semester-I | Semester-II |
· Financial Accounting · Quantitative Techniques · Fundamentals of Digital Marketing · Managerial Economics · Operations Management · Business Communication | · Brand Management · Integrated Marketing · Organizational Behaviour · Sales Management · Search Engine Marketing · Professional Management |
Semester-III | Semester-IV |
· Search Engine Optimization · Marketing Management · Corporate Finance · Professional Ethics · Strategy Management · Elective-I | · Research Methods · Business Analytics · Human Resource Management · Digital Entrepreneurship · Elective-II · Project Work |
Top Colleges of pursuing MBA in Digital Marketing in Kerala
There are different types of MBA in Digital Marketing in Kerala program, with their own benefits and functions, Top Colleges offering programs are:
Full Time Colleges
1. Indian Institute of Management, Kozhikode, Kerala
2. National Institute of Technology, Calicut, Kerala
3. Rajagiri Business School, Kochi, Kerala
4. SCMS Cochin School of Business, Kochi, Kerala
5. Kochi Business School, Kochi, Kerala
6. Saintgits Institute of Management, Kottayam, Kerala
7. LEAD College of Management, Palakkad, Kerala
8. Xavier Institute of Management and Entrepreneurship, Kochi, Kerala
9. Rajagiri Centre for Business Studies, Kochi, Kerala
10. SCMS School of Technology and Management, Kochi, Kerala
Part Time Colleges
1. Cochin University of Science and Technology, Kochi, Kerala
2. Divine College of Management Studies, Kochi, Kerala
3. University of Kerala, School of Distance Education, Thiruvananthapuram, Kerala
4. Saintgits Institute of Management, Kottayam, Kerala
5. Mahatma Gandhi University, School of Distance Education, Kottayam, Kerala
6. Kannur University, School of Distance Education, Kannur, Kerala
7. Cochin University of Science and Technology, School of Management Studies, Kochi, Kerala
Online Distance Colleges
1. Jain University, Kochi, Kerala
2. Amrita Ahead Online, Kollam , Kerala
3. Asian School of Business, Thiruvananthapuram, Kerala
4. Lovely Professional University, Punjab
5. Uttaranchal University, Uttarakhand
6. Sikkim Manipal University, Sikkim
7. Manipal University, Rajasthan
MBA in Digital Marketing Fees in Kerala
- Fees depends upon choice of University and Learning
- Pursuing full-time MBA in Digital Marketing course in Kerala fees are between 2,00,000 INR to 25,00,000 INR depends upon Institute or University.
- Fees of pursuing part-time MBA in Digital Marketing in Kerala is in the range of 40,000 INR to 1,50,000 INR depends upon Institution choice.
- While pursuing Online distance learning MBA in Digital Marketing in Kerala course fee is in the range of 30,000 INR to 2,50,000 INR according to enrolled
Opportunity after MBA in Digital Marketing in Kerala
• Digital marketing Manager: Person analyze marketing campaign, its performances and promote through digital technologies by advertising. It has average salary of INR 12LPA in India.
• SEO: Person analyze various web sites data helps to promote product to the customers. Its average salary is about INR 9LPA in India.
• Social Media Specialist: Work on various social media platform and promote the products through it. It has average salary of INR 10LPA in India.
• Sales and Marketing Manager: Develop product sales by analyzing the market and its process for making profit through it. Its average salary is about INR 10LPA in India.
• HR Manager: In this profile, person manage different human resources job roles in an organization and visualize their work, having average salary about INR 8LPA in India.
• Market Analytics: Person visualize various business trends and track them to perform specific task. Its average salary is INR 9LPA in India.
• Public Relations Manager: Person who manage relationship with media, provide press release by analyzing different data and information. Its average salary is INR 9LPA in India.
• Brand Manager: Manage different product among people and their availability by analyzing the market and needs. Its average salary is about INR 7LPA in India.
• Advertising Manager: Advertise different products using digital platform among various consumer. Its average salary is about INR 9LPA in India.
Conclusion
Internet made marketing easy in today’s world and provide lots of opportunity for degree professionals. After digitalization in India, opportunity in digital marketing is at peak especially in Kerala state which has good connectivity with foreign countries. State is full of different opportunities in this domain with a good package. Due to state location it has well culture heritage with good opportunity in MBA in Digital Marketing field. It helps student to learn and enhance in the sector.
